Overview

The world of Beverage Management is expanding and changing at a rapid pace. The Beverage Service World: Alcohol & Non-Alcoholic Beverages and Their Role in Hospitality Operations provides readers with a comprehensive inside look at the latest developments in this exciting industry! It prepares readers to become knowledgeable professionals in the industry, providing the skills vital for the sale and management of beverage operations in hotels, restaurants, and bars. From fermentation to non-alcoholic beverages, and from management to industry trends, the publication covers a wide scope of topics within the field. Additionally, it explores a variety of facets not often addressed in beverage management texts, such as the role of the customer in business success and the promotion of responsible drinking. Perfect for future managers as well as current professionals, The Beverage Service World provides timeless wisdom and cutting-edge insights into this fascinating arena. The Beverage Service World: is perfect for both 2- and 4-year colleges. takes a four-segment approach: Introduction / History of the Beverage Industry and the Role of the Customer; The Basics of Fermentation and Distillation; Beverage Product Knowledge and Mixology; Management of the Beverage Operations. features novel information on ciders, hard ciders, hard sparkling waters, craft spirits, and more. combines up-to-date trade and consumer insights with foundational research.

Full Product Details

Author:   Wallace Rande ,  Byron Marlowe
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
Edition:   2nd Revised edition
Weight:   0.715kg
ISBN:  

9781792460081

ISBN 10:   1792460082
Pages:   277
Publication Date:   30 August 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Preface About the Authors Chapter 1 The Origins of Beverages and the Beverage Industry Chapter 2 The Importance of the Customer Chapter 3 Promoting Responsible Drinking and Alcohol Awareness Chapter 4 Alcoholic Beverage Production Chapter 5 Brewing and Beer Making Chapter 6 Beer Styles and Service Chapter 7 Wine Fundamentals and Language Chapter 8 Food and Wine Pairing for Sensory and Personality Perception Chapter 9 Hard Cider/Mead/Sake and Other Fermented Beverages Chapter 10 Distillation/Spirit Production Chapter 11 Spirits and Cordials Chapter 12 Cocktails/Service/Mixology Chapter 13 Non-Alcoholic Beverages/Coffee/Tea Chapter 14 Purchasing, Receiving, Storing, and Issuing Chapter 15 A Look at Tomorrow's Beverage World from Industry Leaders' Perspectives Appendix Experience Design Guide: Hospitality Beverage Experience Development Glossary Index

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