Overview

The opportunities that digital technology presents are almost limitless, but so are the problems that can arise when trying to retrofit a film-based photography business to the new digital marketplace. This guidebook explores digital imaging technology with some of the world's leading wedding, portrait, and commercial photographers, drawing on the experiences of professionals for practical advice for photographers who are still struggling to perfect their digital work flow. Topics include the selection and purchase of the right equipment, choosing the right business model, and tips on innovations in color management and retouching. Step-by-step instructional images and screen shots are included throughout, allowing for a concrete grasp of the detailed processes and techniques.

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9781306035057

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