The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page
ISBN:  

9786613159601


Pages:   224
Publication Date:   15 July 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement


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Overview

Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

Full Product Details

Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page
Imprint:   Kogan Page
ISBN:  

9786613159601


ISBN 10:   6613159603
Pages:   224
Publication Date:   15 July 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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