The Beginnings of Communication Study in America: A Personal Memoir
Author:   Wilbur Schramm ,  Steven H. Chaffee ,  Everett M. Rogers
Publisher:   SAGE Publications Inc
ISBN:  

9780761907152


Pages:   218
Publication Date:   11 April 1997
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Beginnings of Communication Study in America: A Personal Memoir


Overview

Schramm relates his personal perspective on the field of communication and acknowledges the seminal cont ributions made by Lasswell, Lazarsfeld, Lewin and Hovland, w hose theories and methods laid the foundation for the discip line. '

Full Product Details

Author:   Wilbur Schramm ,  Steven H. Chaffee ,  Everett M. Rogers
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.480kg
ISBN:  

9780761907152


ISBN 10:   0761907157
Pages:   218
Publication Date:   11 April 1997
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Editor′s Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American Universities

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