The Bauhaus Brand 1919-2019: The Victory of Iconic Form over Use

Author:   Philipp Oswalt
Publisher:   Scheidegger und Spiess AG, Verlag
ISBN:  

9783858818560


Pages:   336
Publication Date:   27 February 2020
Format:   Paperback
Availability:   In Print   Availability explained
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The Bauhaus Brand 1919-2019: The Victory of Iconic Form over Use


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Overview

The Bauhaus was distinguished neither by function nor by use but rather by symbolism. Whether square, triangle, or circle; whether Wilhelm Wagenfeld's lamp, Oskar Schlemmer's 'Kopf' (head), or white cubes with flat roofs: the Bauhaus created iconic visual symbols and a style that is neither functional nor social but visually striking. Walter Gropius, founder of the Bauhaus, from the outset sought to develop the school into a brand - and he succeeded. More than eight decades after its forced closure, the Bauhaus is more present than ever before in consumerism, politics, and culture alike. It has become a participative brand that escapes centralised control entirely. It has been, and continues to be, forged collectively by countless designers, manufacturers, and consumers. Yet its founders' initial pledge for functionality and social commitment remains unfulfilled. In this book, Philipp Oswalt, former director of Foundation Bauhaus Dessau, explores the development of the Bauhaus brand and its use around the world, illustrated with some 950 images that highlight the vast range of Bauhaus appearances from a century. AUTHOR: Philipp Oswalt is a professor of theory of architecture and design at Universitat Kassel. He was director of Foundation Bauhaus Dessau between 2009 and 2014. 827 colour, 127 b/w illustrations

Full Product Details

Author:   Philipp Oswalt
Publisher:   Scheidegger und Spiess AG, Verlag
Imprint:   Scheidegger und Spiess AG, Verlag
Weight:   0.940kg
ISBN:  

9783858818560


ISBN 10:   3858818569
Pages:   336
Publication Date:   27 February 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Philipp Oswalt is a professor of theory of architecture and design at Universität Kassel. He was director of Foundation Bauhaus Dessau between 2009 and 2014.

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