Overview

Balloon Business Blueprint is a start-and-scale playbook for building a profitable balloon decor business without guesswork or burnout. If you're launching or leveling up, this book shows you the real foundations, pricing, organic marketing, prep, professional install habits, brand building, and a practical plan to move from hustling to leading. Inside, you will learn: Foundations: business structure options, licenses, insurance (general, equipment/property, inland marine), banking, bookkeeping basics, and contracts/policies (non-refundable retainer, cancellation, weather, setup/teardown) Pricing for profit: understanding direct/indirect costs, margins, minimums, delivery formulas, and how to avoid undercharging traps Organic marketing that works: content and consistency, local SEO/Google profile, reviews, hashtags, collaborations with venues/photographers/planners Tools, brands, and prep: what to buy first, what to skip, packing/transport (yes, even the mattress bags), and smooth event-day preparation Install like a pro: arrival windows, site walk-throughs, load-in zones, venue-safe methods, on-time execution, and real fixes for day-of problems Build a brand (not just a page): showing up with a recognizable voice, trust signals, and presence that people remember From hustling to CEO: boundaries, simple numbers to track, and a 90-day implementation plan to create momentum Written by Jazmin Austin, founder of Invyte in Chesapeake, Virginia, a balloon artist and mentor who grew her business organically and distilled the exact systems that keep installs luxe and timelines smooth. Open these pages and bet on yourself! The next booking and your next level start now. Learn more from this balloon artist on Instagram, TikTok, Facebook, and YouTube: @myinvyte

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