Overview

The B: Side Way: Mastering Leadership for Modern Times is an essential guide for anyone aiming to excel in today's rapidly evolving business environment. In this compelling book, Christopher Myers leverages his deep experience as both an entrepreneurial CEO and a professor to share practical, actionable strategies for transforming your team and achieving lasting success. Myers explores key concepts like breaking free from the ""niceness trap,"" establishing your authority as a leader, and inspiring meaningful change within your organization. Packed with real-world examples and proven techniques, this book is an invaluable resource for both seasoned executives and aspiring leaders. If you're looking to lead with clarity, purpose, and a relentless commitment to continuous improvement, The B: Side Way will equip you with the tools you need to make a significant impact.

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Christopher Myers is an entrepreneur, CEO, and author specializing in practical leadership. As the CEO of B: Side Capital, he focuses on refining leadership practices for modern challenges. Myers also teaches management and entrepreneurship at Arizona State University, sharing his insights and experiences. His work, including The B: Side Way, explores the crossroads of business strategy and personal development.

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