Overview

Using Business as a Force for Good Join a Growing Movement- Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries-led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy-in a global movement to redefine success in business. Build a Better Business- Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations-B Corps for short-and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step quick start guide on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

Full Product Details

9781626560437

Table of Contents

Reviews

The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor with which traditional economic theory says entrepreneurs seek profit. --Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan shows that there does not have to be any trade-off between being profitable and creating positive social change. --Suzanne DiBianca, President, Salesforce.com Foundation I think B Corporations will make more profits than other types of companies. --Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor, Yale University I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future. --Yvon Chouinard, founder of Patagonia

Author Information

Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts-including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry's, Nutiva, and CleanWell. Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts-including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry's, Nutiva, and CleanWell.

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