Overview

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

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Reviews

"""The Automatic Customer will have you fundamentally reexamining your entire business. This is a brilliantly made case for why subscription revenue should be a part of every company. Highly recommended!"" -- ""Jay Baer, New York Times bestselling author of Youtility"" ""In this fantastic book, John Warrillow provides a clear path to turning your company from one that needs to start from scratch every month to one in which your work and, most important, your results, are predictable. If you want to build a business with a very healthy bottom line and extremely well-served customers, this book is an invaluable resource."" -- ""Bob Burg, coauthor of The Go-Giver and author of Adversaries into Allies"" ""It's rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business--okay, every business. Warrillow's case for adding a recurring revenue stream to your business model is convincing, and he shows you nine ways to do it, as well as how to navigate the potential pitfalls."" -- ""Verne Harnish, CEO of Gazelles and author of Scaling Up and Mastering the Rockefeller Habits"" ""The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again."" -- ""John Jantsch, author of Duct Tape Marketing and Duct Tape Selling"" ""Whether your business is exploding or stuck in a rut, there's something you can learn from John Warrillow in this book. Read, apply, and watch your bank deposits grow every month."" -- ""Chris Guillebeau, New York Times bestselling author of The Happiness of Pursuit and The $100 Startup"""

Author Information

JOHN WARRILLOW, the author of Built to Sell, is the founder of a subscription-based company called The Value Builder System(TM), where advisers help company owners increase the value of their businesses. Before that he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto, Canada. Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.

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