The Attention Economy: Changing the Nature of Business in the 21st Century
Author:   PricewaterhouseCoopers LLP ,  Bennett McClellan ,  Saul J. Berman
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780471409274


Pages:   256
Publication Date:   01 July 2001
Format:   Hardback
Availability:   Not yet available   Availability explained
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The Attention Economy: Changing the Nature of Business in the 21st Century


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Overview

"Every business will be in the ""content"" business in the future. There will be an unprecedented mass stream of content readily available to consumers as a result of the merging of content and distribution channels. As a result, content will be king, and there will be a new need to focus on the new commodity: human attention."

Full Product Details

Author:   PricewaterhouseCoopers LLP ,  Bennett McClellan ,  Saul J. Berman
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.60cm , Height: 22.90cm , Length: 23.40cm
ISBN:  

9780471409274


ISBN 10:   0471409278
Pages:   256
Publication Date:   01 July 2001
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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