Overview

"When Ram Charan (and Larry Bossidy) published Execution (over 2 million copies sold), they saw it as the playbook for both senior and middle managers in ""the new game."" But now, the game has changed. Business leaders find themselves operating in an era of persistent uncertainty moving at an unprecedented rate of change. Now the man Forbes magazine called ""alone at the top of his profession . . . a guru, a corporate sage"" returns with a new message for this challenging time. In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous bestsellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level. ""He has the rare ability to distill meaningful from meaningless and transfer it to others in a quiet, effective way."" --Jack Welch, former Chairman of GE ""He knows more about corporate America than anyone."" --Richard Harrington, CEO Thomson Reuters"

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9781665155311

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Reviews

The Attacker's Advantage will challenge your beliefs and take you out of your comfort zone with stories and examples of how change is impacting business, and how the winners are transforming the threats from change into a competitive advantage for themselves. -- Kishore Biyani, founder and group CEO, Future Group An invaluable resource for anyone navigating the market's ever-changing but always taxing demands. -- Publishers Weekly It is not enough for a sitting CEO--or any leader--to efficiently execute a successful strategy. As Ram points out, you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must read for those leading companies in a tumultuous business environment. -- Larry Bossidy, retired CEO and chairman of Honeywell International Ram Charan is one of the most astute business thinkers I have interacted with. In The Attacker's Advantage he synthesizes his vast experience in guiding and dealing with a diverse set of boards, CEOs, and companies that are faced with one of the foremost business challenges of our times--dealing with structural uncertainty. -- Harsh Mariwala, chairman, Marico, Ltd.

"""The Attacker's Advantage will challenge your beliefs and take you out of your comfort zone with stories and examples of how change is impacting business, and how the winners are transforming the threats from change into a competitive advantage for themselves."" -- ""Kishore Biyani, founder and group CEO, Future Group"" ""An invaluable resource for anyone navigating the market's ever-changing but always taxing demands."" -- ""Publishers Weekly"" ""It is not enough for a sitting CEO--or any leader--to efficiently execute a successful strategy. As Ram points out, you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must read for those leading companies in a tumultuous business environment."" -- ""Larry Bossidy, retired CEO and chairman of Honeywell International"" ""Ram Charan is one of the most astute business thinkers I have interacted with. In The Attacker's Advantage he synthesizes his vast experience in guiding and dealing with a diverse set of boards, CEOs, and companies that are faced with one of the foremost business challenges of our times--dealing with structural uncertainty."" -- ""Harsh Mariwala, chairman, Marico, Ltd."""

Author Information

"Ram Charan is a highly sought advisor to CEOs and senior executives in companies ranging from start-ups to the Fortune 500, including GE, DuPont, EDS, and Colgate-Palmolive. He is the author of What the CEO Wants You to Know and Boards That Work and the coauthor of Every Business Is a Growth Business. Dr. Charan has taught at both the Harvard Business School and the Kellogg School of Northwestern University. Mark Bramhall has won the prestigious Audie Award for best narration, more than thirty AudioFile Earphones Awards, and has repeatedly been named by AudioFile magazine and Publishers Weekly among their ""Best Voices of the Year."" He is also an award-winning actor whose acting credits include off-Broadway, regional, and many Los Angeles venues as well as television, animation, and feature films. He has taught and directed at the American Academy of Dramatic Art."

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