Overview
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks listeners through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more. Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including the types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more); whether you need an agent or not, and how to find the right one if you do; and working with third parties like collectives and marketplaces and protecting/registering your own intellectual property.
Full Product Details
Author: Kristi Dosh ,
Ozzie Jacobs
Publisher: Ascent Audio
Imprint: Ascent Audio
Edition: Unabridged edition
ISBN: 9798228630000
Publication Date: 30 September 2025
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Kristi Dosh is a former practicing attorney who is now a sports business contributor for Forbes and the founder of Business of College Sports(R). She has written on the business of college sports for more than a decade for outlets such as ESPN, the Washington Post, and Sports Business Journal. In addition to her reporting, Kristi is the author of two books on the business of college sports: Saturday Millionaires and The Athlete's NIL Playbook. Currently, Kristi teaches courses at UF on name, image, and likeness in the sport management and PR departments, in addition to college sports reporting and sports media law in the journalism department. A yoga therapist and personal trainer turned voice actor, Ozzie Jacobs has narrated for a Top Five publisher and indie authors in a variety of genres, including science fiction, YA, romantic comedy, and inspirational memoir. Ozzie loves exploring intriguing story worlds and bringing life to unique, quirky, and adventurous protagonists. She's a Star Wars and Star Trek junkie, loves anime and role-playing video games, and is currently adapting one of her short films into a comic book.
