The Artist Entrepreneur: Finding Success in a New Arts Economy

Author:   Ronald C. McCurdy, artistic director, The Langston Hughes Project, professor, USC Thornton School of Music ,  Richard E. Goodstein ,  Eric J. Lapin
Publisher:   Rowman & Littlefield
ISBN:  

9781538123270


Pages:   186
Publication Date:   25 November 2019
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Artist Entrepreneur: Finding Success in a New Arts Economy


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Overview

The conventional means of pursuing an arts career is evolving at a rapid pace, and a paradigm shift is required for artists to re-invent how they will shape their own careers. To do so, one must have the tools and a vision for what is possible. As such, this book will firstly discuss how to unlock and nurture the creative process. Attacking creativity as a process to be honed will allow the student to develop the big idea projects necessary to be successful in today's arts performance landscape. In addition to the creative process, the typical college curriculum also never addresses what a technical rider is, how an artist protects their intellectual property, how composers obtain commissions, how to communicate with arts presenters, book a tour, handle the logistics of a tour, deal with taxes and bookkeeping, or understand contracts with gallery owners or presenters. As traditional performing jobs wane, a sea change in student preparation is needed. Addressing students across the artistic spectrum, this book offers ideas and examples of ways to develop a new generation of Artist Entrepreneurs prepared for the new arts economy.

Full Product Details

Author:   Ronald C. McCurdy, artistic director, The Langston Hughes Project, professor, USC Thornton School of Music ,  Richard E. Goodstein ,  Eric J. Lapin
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Dimensions:   Width: 15.90cm , Height: 2.00cm , Length: 23.30cm
Weight:   0.467kg
ISBN:  

9781538123270


ISBN 10:   1538123274
Pages:   186
Publication Date:   25 November 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction Chapter 1: A Model for Success Chapter 2: What’s the Story? - Finding Your Soul Chapter 3: Finding Your Creative Space Chapter 4: It’s Not About The Money, Yet! Chapter 5: Choosing and Building Your Team Chapter 6: The Emerging Artist and Self-Management Chapter 7: Minding Your Own Business Chapter 8: Arts Leadership Chapter 9: Marketing and the Use of Social Media Chapter 10: We Got the Gig! Now What? Chapter 11: Funding Your Project Afterward References Appendix- Technical Rider Example 1 (Music) Appendix- Technical Rider Example 2 (Dance) Appendix- Technical Rider Example 3 (Theater) Appendix- Contract Example

Reviews

Timely, compelling and well thought-through. If you are considering a career as an artist or arts administrator or manager, this book is for you. There is a wealth of information on exploring arts opportunities and utilizing tools to hone artistic and entrepreneurial skills. Read the book, you'll love it.--Willie L. Hill Jr., past director, University of Massachusetts Fine Arts Center-Amherst and past president, MENC and IAJE The Artist Entrepreneur provides thorough, real world, forthright and hands on advice for a sustainable career in the arts in today's world. It is a greatly needed volume and is written with a deeply thoughtful and comprehensive voice.--Rebecca Stenn, Artistic Director, Rebecca Stenn Company and author, A Life in Dance: A Practical Guide This book reveals what living the dream is all about. There is a lot of work that goes into a successful career and these authors are certainly experts of success. Students and pros alike should really check out what they have to say!--Jeff Coffin, saxophonist, Dave Matthews Band; three-time Grammy winner; founder, Ear Up Records; and author, The Saxophone Book


This book reveals what living the dream is all about. A lot of work goes into a successful career, and these authors are certainly experts of success. Students and pros alike should really check out what they have to say!--Jeff Coffin, saxophonist, Dave Matthews Band; three-time Grammy winner; founder, Ear Up Records; and author, The Saxophone Book Timely, compelling, and well thought through. If you are considering a career as an artist, arts administrator, or manager, this book is for you. There is a wealth of information on exploring arts opportunities and utilizing tools to hone artistic and entrepreneurial skills. Read this book; you'll love it.--Willie L. Hill Jr., past director, University of Massachusetts Fine Arts Center-Amherst and past president, MENC and IAJE The Artist Entrepreneur provides thorough, real world, forthright and hands on advice for a sustainable career in the arts in today's world. It is a greatly needed volume and is written with a deeply thoughtful and comprehensive voice.--Rebecca Stenn, Artistic Director, Rebecca Stenn Company and author, A Life in Dance: A Practical Guide


Author Information

Richard E. Goodstein serves as Dean of the College of Architecture, Arts and Humanities and Professor of Music at Clemson University. He has been on the Clemson faculty since 1982 and during his tenure at Clemson, he has served as Director of the Tiger Marching Band, Director of Bands and Chair of the Department of Performing Arts. Goodstein served as Music Director for a number of theatrical productions such as Rent, Marat/Sade, A Funny Thing Happened on the Way to the Forum, The Music Man, Urinetown, and the 2010 Clemson University Capital Campaign Kick-Off. He also supervised the original score for The Decameron Project, an award-winning theatrical production that traveled to the International Fringe Festival in Edinburgh, Scotland. In addition to his work at Clemson, Goodstein is a consultant for the Walt Disney Co. and served for 11 years as the musical director of the Walt Disney World All-American College Band. Eric J. Lapin is the Director of Artistic Initiatives for the Brooks Center for the Performing Arts and a Lecturer of Music in the Department of Performing Arts at Clemson University. He teaches courses in applied clarinet, arts administration, and jazz history. As a clarinetist, Lapin has performed with the Piccolo Spoleto Festival Orchestra, the Spartanburg Philharmonic, the Limestone College Wind Ensemble, and has given solo performances for the Greenville Music Teachers Association and the 2012 Clemson University Victor Hurst Academic Convocation. Lapin has presented papers at numerous conferences, hosted research exhibits, published scholarly essays, and was recently named February 2017 Researcher of the Month by the Clemson University Library.  In addition, Lapin also serves as a delegate to the Faculty Senate, is a member of the South Carolina Humanities Speaker’s Bureau, is on the Board of Directors for the Pendleton Historic Foundation, and is on the University STEAM committee. Ronald C. McCurdy is professor of music in the Thornton School of Music at the University of Southern California (USC) where he served as chair of the jazz department for six years (2002-2008). Prior to his appointment at USC he served as Director of the Thelonious Monk Institute of Jazz at USC (1999-2001). He is co-author of a vocal jazz improvisation series titled Approaching the Standards. McCurdy authored, Meet the Great Jazz Legends and contributed chapters to two recent publications: Teaching Music in Performance Through Jazz: Vol. I and African Americans and Popular Culture. McCurdy is a consultant to the Grammy Foundation educational programs including serving as director of the National Grammy Vocal Jazz Ensemble and Combo. McCurdy serves as a consultant and Artistic Board Member to YoungArts. He also serves as Director of the Walt Disney All-American College Band in Anaheim, CA. http://www.ronmccurdy.com

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