Overview

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share...to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!

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9780470952788

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Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.

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