Overview

Level up your storytelling with award-winning experience designer, world builder, and former Disney Imagineer. Immersive experiences and interactive exhibits are popping up all over the world, telling stories that engage our imaginations and sense of play like never before. Exploring the parallels between video games and the world's most exciting, innovative spaces, this sequel to the groundbreaking Immersive Storytelling for Real and Imagined Worlds explains how the same techniques that pull players into games for hours at a time can be employed to draw participants into immersive experiences. Join Margaret Kerrison as she guides our next generation of immersive storytellers on a deep dive into the creative possibilities of this new realm of storytelling.

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9781615933617

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Born in Indonesia and raised in Singapore, Margaret's career spans over seventeen years of creating narratives for multimedia, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Creative Lead, Writer, and Disney Imagineer on multiple award-winning projects around the world, including Star Wars: Galaxy's Edge, Star Wars: Rise of the Resistance, National Geographic Base Camp, and the NASA Kennedy Space Center Visitor Complex. She is the author of Immersive Storytelling for Real and Imagined Worlds (2022), Reimagined Worlds: Narrative Placemaking for People, Play, and Purpose (2024), and The Art of Immersive Storytelling: Strategies From the Gaming World (2025).

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