Overview

The prospect of being watched by millions of viewers around the globe can be terrifying. What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand. This best-selling book's unique approach to crafting an on-camera presence was developed from time-tested insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image. Content Included: * Choosing the Right Outfit for Your Next Camera Appearance * Develop Color Consciousness and Learn Makeup Basics * Capitalize on Body Language and Build Confidence * 23 Quick Tips for TV Success The author distills from years of camera-facing anchoring of news and special reports on Bloomberg TV, CNBC and other networks. And from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees. Leave nothing to chance. Meet your new persona in The Art of Executive Appearance.

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9789948136286

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Yousef Gamal El-Din is a news anchor, bestselling author and entrepreneur. With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one's image for maximum clout on TV and on stage. In over a decade of live television, Gamal El-Din has hosted high-profile figures including heads of state, CEOs and billionaires. He joined Bloomberg TV in 2016 after five years as an anchor with CNBC in London. As a regional correspondent, Gamal El-Din courageously reported from hotspots across the Arab World at defining historical moments. It was at Egyptian Television where his career began as a young broadcaster. He graduated with two journalism degrees from the American University in Cairo, and is fluent in four languages. Although a hardcore globetrotter, home bells ring in Cairo and Zurich.

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