Overview

Most people realise the importance of trust in their personal and professional life. In today's highly competitive and disruptive business environment, the evidence clearly points to how trust (or lack of it) impacts almost every measure of organisational success. Put simply, you can't take trust for granted. In business, trust matters and customers want and need to buy from people that they can trust will help them make wise buying decisions - whether they're buying a product, service or professional advice. If you're an organisational leader, or communicating with clients in sales or customer service, The Art and Science of Building Customer Trust will help you gain the skills and confidence to: - articulate your value in ways to differentiate from your competitors - fast-track the trust building process to earn new, repeat and referral business - increase your sense of pride and engagement in helping your customers achieve their goals, solve their problems and make their lives better in some way - gain more clarity on how demonstrating your trustworthiness will help you find, win and keep customers, and - achieve the success you seek in your business goals

Full Product Details

9781925692396

Table of Contents

Reviews

This book is a timely reminder for anyone to never take trust for granted. - Nicolette Barnard, Head of Human Resources, Siemens Australia In The Art and Science of Building Customer Trust, David highlights that building trust is a prerequisite for true success in both our professional and personal lives. That's a pretty good reason to read this book. - David Stock, Head of Learning, Wolters Kluwer If you want to get ahead of your competitors and build better relationships with your potential and existing customers, this is a must-read book. - Craig Stamp, Executive General Manager, Device Technologies

This book is a timely reminder for anyone to never take trust for granted. - Nicolette Barnard, Head of Human Resources, Siemens Australia In The Art and Science of Building Customer Trust, David highlights that building trust is a prerequisite for true success in both our professional and personal lives. That's a pretty good reason to read this book. - David Stock, Head of Learning, Wolters Kluwer If you want to get ahead of your competitors and build better relationships with your potential and existing customers, this is a must-read book. - Craig Stamp, Executive General Manager, Device Technologies

Author Information

DAVID PENGLASE is a 'hall of fame' international conference speaker, masterclass facilitator, and best-selling author who helps business owners, leaders and their teams achieve more success through building international trust relationships. Academically, David is a behavioural scientist with degrees in business and the psychology of adult learning. He has an MBA, a Master degree in Professional Ethics and a Master of Science degree in Applied Positive Psychology. Since establishing his corporate education and conference speaking business in 1994, David has presented his entertaining, energetic and engaging conference presentations to top-tier corporations and associations across Australia and internationally in over 10 countries. David lives in Sydney, Australia, with his wife and business partner, Liz.

Tab Content 6

Countries Available