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OverviewFull Product DetailsAuthor: Carole R. Engle (University of Arkansas) , Kwamena K. Quagrainie (Purdue)Publisher: John Wiley and Sons Ltd Imprint: Wiley-Blackwell Dimensions: Width: 17.80cm , Height: 2.00cm , Length: 25.50cm Weight: 0.644kg ISBN: 9780813816043ISBN 10: 0813816041 Pages: 292 Publication Date: 04 April 2006 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsForewrod. Preface. CHAPTER 1. Seafood and Aquaculture Markets. CHAPTER 2. Demand and Supply of Seafood and Aquaculture Products. CHAPTER 3. Aquaculture Marketing Concepts. CHAPTER 4. Aquaculture Growers and their Marketing Choices. CHAPTER 5. Seafood and Aquaculture Product Processing. CHAPTER 6. Participation and Leadership In Marketing. CHAPTER 7. Marketing by Farmer Groups. CHAPTER 8. Wholesaler Marketing. CHAPTER 9. Market Trends. CHAPTER 10. The International Market for Seafood and Aquaculture Products. CHAPTER 11. Policies and Regulations Governing Aquaculture Marketing in the United States. CHAPTER 12. Planning Marketing Strategies (Identifying Target Markets). CHAPTER 13. Marketing Research Methodologies. *ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATION SOURCES. *ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FOR AQUACULTURE MARKETING. *GLOSSARY. *Name Index. Subject IndexReviewsThis is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture. There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly. Aquaculture Magazine May/June 2006 p. 63 This concise handbook covering the topic of aquaculture marketing is long overdue. Aquaculture International The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. Aquaculture Europe Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing?A pleasant surprise. Ausmarine This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture. There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly. Aquaculture Magazine May/June 2006 p. 63<!--end--> This concise handbook covering the topic of aquaculture marketing is long overdue. Aquaculture International The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. Aquaculture Europe Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing...A pleasant surprise. Ausmarine This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture. There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly. Aquaculture Magazine May/June 2006 p. 63<!--end--> This concise handbook covering the topic of aquaculture marketing is long overdue. Aquaculture International The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. Aquaculture Europe Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing...A pleasant surprise. Ausmarine This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture. There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly. Aquaculture Magazine May/June 2006 p. 63 This concise handbook covering the topic of aquaculture marketing is long overdue. Aquaculture International The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. Aquaculture Europe Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing?A pleasant surprise. Ausmarine ""This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture."" ""There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly."" Aquaculture Magazine May/June 2006 p. 63 ""This concise handbook covering the topic of aquaculture marketing is long overdue."" Aquaculture International ""The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions."" Aquaculture Europe ""Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing…A pleasant surprise."" Ausmarine Author InformationCarole R. Engle, PhD., is Professor, Director of the Aquaculture/Fisheries Center and Chairperson of the Department of Aquaculture and Fisheries at the University of Arkansas at Pine Bluff. Kwamena Quagrainie, Ph.D., is Aquaculture Marketing Director in the Department of Agricultural Economics at Purdue University. Tab Content 6Author Website:Countries AvailableAll regions |