Overview
The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture. Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired. The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.
Full Product Details
Author: Michal Daliot-Bul ,
Nissim Otmazgin
Publisher: Harvard University, Asia Center
Imprint: Harvard University, Asia Center
Dimensions:
Width: 15.20cm
, Height: 2.10cm
, Length: 22.90cm
Weight: 0.472kg
ISBN: 9780674976993
ISBN 10: 0674976991
Pages: 230
Publication Date: 27 November 2017
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
This book has long been needed. Amid the many treatises on the contents, fans, images, artistic qualities, and sociocultural meanings of anime, there is finally a study of factors such as transnationalism, globalization, conglomeration, entrepreneurship, and hybridity relative to Japanese animation...The Anime Boom in the United States excellently pries open another area of animation study.-- (08/01/2018)
This book has long been needed. Amid the many treatises on the contents, fans, images, artistic qualities, and sociocultural meanings of anime, there is finally a study of factors such as transnationalism, globalization, conglomeration, entrepreneurship, and hybridity relative to Japanese animation...The Anime Boom in the United States excellently pries open another area of animation study.--J. A. Lent Choice (8/1/2018 12:00:00 AM)
Author Information
Michal Daliot-Bul is Associate Professor and Head of Asian Studies at the University of Haifa. Nissim Otmazgin is Senior Lecturer and Director of the Institute of Asian and African Studies at The Hebrew University of Jerusalem.
