Full Product Details
Author: Ellen Wayland-Smith
Publisher: The University of Chicago Press
Imprint: University of Chicago Press
Dimensions:
Width: 15.20cm
, Height: 0.10cm
, Length: 22.90cm
ISBN: 9780226486321
ISBN 10: 022648632
Pages: 288
Publication Date: 01 September 2020
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Wayland-Smith's lively history tells the unusual story of pioneering adwoman Jean Wade Rindlaub, who climbed the ladder from secretary to executive in the mid-twentieth century. Wayland-Smith insightfully shows how Rindlaub touted motherhood, home, love, and Christian service as the cornerstones of the free market and free world, but how late in life she became a campaigner for social justice. The Angel in the Marketplace illuminates one woman's journey from advocating traditional notions of women's place and the benefits of capitalism to questioning the underlying message of the ads she produced. --Kathy Peiss, author of Hope in a Jar: The Making of America's Beauty Culture The Angel in the Marketplace is a deeply researched history of the American advertising industry told through the life of Jean Wade Rindlaub. It is a portrait of a prolific lady and her eye-catching ads that promoted cutlery, makeup, soaps, and cake mixes to Americans. Wayland-Smith captures the synergy between corporate capitalism and Christianity that animated the world of Madison Avenue ad women and men of the twentieth century. This talented writer delivers sharp analysis of consumer culture from colorful stories of 'copy' she has excavated from the archives. --Michelle Nickerson, author of Mothers of Conservatism: Women and the Postwar Right
The Angel in the Marketplace is a deeply researched history of the American advertising industry told through the life of Jean Wade Rindlaub. It is a portrait of a prolific lady and her eye-catching ads that promoted cutlery, makeup, soaps, and cake mixes to Americans. Wayland-Smith captures the synergy between corporate capitalism and Christianity that animated the world of Madison Avenue ad women and men of the twentieth century. This talented writer delivers sharp analysis of consumer culture from colorful stories of 'copy' she has excavated from the archives. --Michelle Nickerson, author of Mothers of Conservatism: Women and the Postwar Right Wayland-Smith's lively history tells the unusual story of pioneering adwoman Jean Wade Rindlaub, who climbed the ladder from secretary to executive in the mid-twentieth century. Wayland-Smith insightfully shows how Rindlaub touted motherhood, home, love, and Christian service as the cornerstones of the free market and free world, but how late in life she became a campaigner for social justice. The Angel in the Marketplace illuminates one woman's journey from advocating traditional notions of women's place and the benefits of capitalism to questioning the underlying message of the ads she produced. --Kathy Peiss, author of Hope in a Jar: The Making of America's Beauty Culture
Author Information
Ellen Wayland-Smith is associate professor of writing at the University of Southern California. She is the author of Oneida: From Free Love Utopia to the Well-Set Table.
