Overview

This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it. Some people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate?  The Anatomy of Persuasion literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to:  apply the two major principles of communication perceive the needs of others present the features and benefits of their idea understand the subconscious decisions people often make create a logical, error-free proposal (oral or written) that will win the day The Anatomy of Persuasion provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

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9780814409367

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NORBERT AUBUCHON (Kennett Square, PA) is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.

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