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Full Product Details

Author:   Bill Franks (Teradata)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.50cm , Height: 3.10cm , Length: 23.10cm
Weight:   0.499kg
ISBN:  

9781118873670

ISBN 10:   111887367
Pages:   304
Publication Date:   14 November 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Foreword xi Preface xv Acknowledgments xxv PART I The Revolution Has Begun 1 Chapter 1 Understanding Operational Analytics 3 Defining Operational Analytics 4 Welcome to Analytics 3.0 10 How Analytics Are Changing Business 20 Putting Operational Analytics in Perspective 26 Wrap-Up 30 Notes 31 Chapter 2 More Data . . . More Data . . . Big Data! 33 Cutting through the Hype 33 Preparing for Big Data 39 Putting Big Data in Context 48 Wrap-Up 58 Notes 59 Chapter 3 Operational Analytics in Action 61 Improving Customer Experiences 62 Time Is of the Essence 68 Making Us Safer 71 Increasing Operational Efficiency 74 Improving Our Lives in the Future 77 Finding Unexpected Value in Data 79 Wrap-Up 83 Notes 84 PART II Laying the Foundation 87 Chapter 4 Want Budget? Build the Business Case! 89 Setting the Priorities 89 Choosing the Right Decision Criteria 93 Business Case Framework to Consider 101 Tips for Creating a Winning Business Case 108 Wrap-Up 115 Notes 116 Chapter 5 Creating an Analytic Platform 117 Planning 118 Building 123 Using 140 Wrap-Up 143 Notes 145 Chapter 6 Governance and Privacy 147 Setting the Stage for Governance 148 Deciding Where Analytics Happen 154 Governing Operational Analytics 158 Privacy 165 Wrap-Up 172 Notes 173 PART III Making Analytics Operational 175 Chapter 7 The Analytics 177 Creating Operational Analytics Processes 177 Expanding into New Analytics Disciplines 181 Focusing Analytics Efforts 187 Comparing Analytics Approaches 193 Lessons from the Past 198 Wrap-Up 204 Notes 205 Chapter 8 The Analytics Organization 207 A Major Shift Has Occurred 207 Staffing 209 Organizing 218 Succeeding 225 Wrap-Up 234 Notes 235 Chapter 9 The Analytics Culture 237 Instilling the Proper Mind-set 237 Implementing Effective Policies 245 Facilitating Success 250 Enabling and Handling the Right Failures 256 Wrap-Up 261 Notes 262 Conclusion Join the Revolution! 263 About the Author 267 Index 269

Reviews

<p> With this book from Franks, it has become easier for the layman to understand the meaning of all of the data they collect and how to improve the operations and-most importantly- profits of their business (Talk Business, January 2015)

Author Information

BILL FRANKS is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps clients understand how to use them to improve their business. His expertise is in translating complex analytics into terms that business users can understand. Franks is the author of Taming the Big Data Tidal Wave (Wiley, 2012), which was listed on Tom Peters' 2014 list of ""Must Read"" books. He is also a faculty member of the International Institute for Analytics.

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