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9781350126374

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The American Marshall Film Campaign and the Europeans is a solid study that teaches us a lot about MP films and their role in shaping transatlantic affairs during the early Cold War. Readers interested in cinema, cultural policy, and international relations will greatly benefit from this volume. * H-FedHist * Whereas other scholars have explored Marshall Plan films in different thematic and national contexts, Fritsche... [Is] the first to rise to the occasion of the film campaign's resolutely transnational framework. * Moving Image * Fritsche's study provides critical insight into the workings of a transatlantic and trans-European project. She also ably demonstrates how changing Cold War circumstances, such as the Korean War, altered the direction of film propaganda. While the ultimate efficacy of the propaganda campaign is difficult to judge, Fritsche's reconstruction of the politics, cinematic subject matter, and dissemination methods for the propaganda provides an important window into postwar international politics. Summing Up: Recommended. Upper-division undergraduates and above. * CHOICE * Fritsche's final point that the ECA documentaries were part of a wider process of cultural transfer is surely correct ... this volume, although recounting events of the past, remains very relevant today. * Journal of Contemporary European Studies * This is as complete a history of Marshall Plan films as we are ever likely to get, or need... So, hats off to Maria Fritsche for this outstanding effort. * David Ellwood, Senior Adjunct Professor of European and Eurasian Studies, Johns Hopkins University, USA * Fritsche's book is a much-needed resource for teaching both advanced undergraduate and graduate-level media and history courses. It is a must-read book in methodology courses for discussing how film historiography is put into action to explore government-sponsored media infrastructures. Moreover, this book is a fantastic resource for learning how to conduct interdisciplinary research that brings together and builds upon the knowledge produced from the individual fields and disciplines. * Alphaville * In her substantial monograph in the Marshall Plan film campaign, Maria Fritsche situates her research in the field of Americanization studies and fills an important gap in the scholarly research on the emblematic American aid program from Europe after World War II. [...] Anyone choosing this topic will have to read her book before going any further, * Central European History *

Fritsche's study provides critical insight into the workings of a transatlantic and trans-European project. She also ably demonstrates how changing Cold War circumstances, such as the Korean War, altered the direction of film propaganda. While the ultimate efficacy of the propaganda campaign is difficult to judge, Fritsche's reconstruction of the politics, cinematic subject matter, and dissemination methods for the propaganda provides an important window into postwar international politics. Summing Up: Recommended. Upper-division undergraduates and above. * CHOICE * Fritsche's final point that the ECA documentaries were prat of a wider process of cultural transfer is surely correct ... this volume, although recounting events of the past, remains very relevant today. * Journal of Contemporary European Studies * This is as complete a history of Marshall Plan films as we are ever likely to get, or need... So, hats off to Maria Fritsche for this outstanding effort. * David Ellwood, Senior Adjunct Professor of European and Eurasian Studies, Johns Hopkins University, USA *

Fritsche's study provides critical insight into the workings of a transatlantic and trans-European project. She also ably demonstrates how changing Cold War circumstances, such as the Korean War, altered the direction of film propaganda. While the ultimate efficacy of the propaganda campaign is difficult to judge, Fritsche's reconstruction of the politics, cinematic subject matter, and dissemination methods for the propaganda provides an important window into postwar international politics. Summing Up: Recommended. Upper-division undergraduates and above. --CHOICE Fritsche's final point that the ECA documentaries were prat of a wider process of cultural transfer is surely correct ... this volume, although recounting events of the past, remains very relevant today. --Journal of Contemporary European Studies This is as complete a history of Marshall Plan films as we are ever likely to get, or need... So, hats off to Maria Fritsche for this outstanding effort. --David Ellwood, Senior Adjunct Professor of European and Eurasian Studies, Johns Hopkins University, USA

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Maria Fritsche is Professor in the Department of Historical Studies at the Norwegian University of Science and Technology, Norway. She is the author of Homemade Men in Postwar Austrian Cinema: Nationhood, Genre and Masculinity (2013).

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