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OverviewThe airline business has had a torrid time of it since the turn of the decade - the established order was already in turmoil with the inexorable rise of the likes of Southwest Airlines, Easyjet and Ryanair, the development of internet booking, price wars and increased competition in general. We were then treated to a bitter spat between British Airways and Virgin Atlantic - a disagreement that descended to personal levels. Then, as if it couldn't get any worse, along came 9/11, hotly pursued by SARS and people just weren't getting on to planes anymore. Rigas Doganis is the doyen of commentators on the airline industry and this second edition of his definitive book on the subject brings the story up to date. Issues explored include airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole. Full Product DetailsAuthor: Rigas Doganis (European Aviation Club)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 2nd Revised edition Dimensions: Width: 15.60cm , Height: 2.80cm , Length: 23.40cm Weight: 0.612kg ISBN: 9780415346146ISBN 10: 0415346142 Pages: 320 Publication Date: 13 October 2005 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents"1. Beyond the Crisis: Trends and Challenges 2. Towards ""Open Skies"" 3. Beyond ""Open Skies"" 4. Alliances: A response to uncertainty or an economic necessity? 5. Labour is the Key 6. The Low-Cost Revolution 7. e-commerce@airlines.co 8. State-owned Airlines: A dying species or a suitable case for treatment? 9. Strategies for Survival in the Twenty-First Century Appendices"ReviewsAuthor InformationConsultant to the airline industry Tab Content 6Author Website:Countries AvailableAll regions |