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9783031804137

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Antonio Baraybar Fernández is professor at the Rey Juan Carlos University in Madrid (Spain). He teaches film, television and interactive media at the Faculty of Communication Sciences. His research focuses on communication management in organizations, audiovisual marketing and neurocommunication. He is part of the URJC's high-performance research group in information and entertainment (INFOCENT). Sandro Arrufat-Martín is associate professor at the Rey Juan Carlos University in Madrid (Spain) at the Department of Communication and Sociology. He is also a professor at the UNIR Faculty of Business and Communication. His reasearch focus includes public relations, branding and corporate communication. Belén Díaz Díaz is associate professor of finance at the University of Cantabria (Spain) and academic director at the Santander Financial Institute (SANFI). She has been a visiting researcher at the University of California in Berkeley (USA), the London School of Economics (UK), and the University of Technology in Sydney (Australia), among others.

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