Overview

The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to rapidly shifting market dynamics. By examining the role of AI in analysing vast data sets and the insights gained from virtual environments within the Metaverse, this volume provides a comprehensive guide to harnessing these cutting-edge technologies for competitive advantage. Through in-depth analysis and real-world examples, the diverse range of global contributors explore how AI and the Metaverse are driving a new era of business possibilities across industries. From AI-powered data analysis that enables businesses to make informed, real-time decisions; to personalised customer experiences created through behavioural analysis in virtual spaces, this volume presents actionable strategies for integrating AI and the Metaverse into modern business practices. It offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.

Full Product Details

Author:   Jeetesh Kumar (Taylor's University, Malaysia) ,  Dr Manpreet Arora (Central University of Himachal Pradesh, India)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.70cm , Length: 22.90cm
Weight:   0.435kg
ISBN:  

9781836625872

ISBN 10:   1836625871
Pages:   248
Publication Date:   06 June 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. Exploring the Role of Generative Artificial Intelligence among Employees in the Hospitality Sector: Insights from an Extension of the Job Demands-Resources Theory; Muhammad Ashoer, Haroon Iqbal Maseeh, Xin-Jean Lim, Ainur Rofiq, and Achmad Zulkarnain Zaenal Chapter 2. Navigating the Metaverse: Unveiling the Digital Frontier of Connectivity and Interaction; Ruchika Vermani and Neha Arora Chapter 3. The Metaverse Chronicles: Success Stories in Virtual Retail; Sreevatsa Bellary and Ananya Hadadi Raghavendra Chapter 4. Tourist Behaviours, Expectations, and Experiences toward Events and Festivals: Amalgamation of Metaverse Technological Innovation and Artificial Intelligence; Nazirullah, Farhat Ullah, Asif Mahmood, Mohamad Sobri Bin Hamid, Hazim Ryad Momani, Saaherah Basil Alkilany, and Sabeeha Rahman Chapter 5. Exploring the Role of Artificial Intelligence in Transformation of Metaverse: Issues and Challenges; Bala Saraswathi Atluri and Pooja Uppalapati Chapter 6. Unveiling AI-Based Metaverse Potential in Green Supply Chain Management Achieve Sustainable Results: Moderating Effect of Dynamic Capabilities in Cybersecurity Intelligence; Pham Quang Huy and Vu Kien Phuc Chapter 7. Navigating the Ethical Landscape of Artificial Intelligence Adoption: Exploring Principles, Challenges, and Implications; Deepa Saxena Chapter 8. Unlocking Metaverse in Education: Future Research Trends Using Bibliometrics; Rita Devi, Rachna Bhopal, and Nazma Chapter 9. Social Engagement Strategies in the Metaverse: Fostering Customer Loyalty in Tourism and Hospitality; Rupam Konar, Md. Tariqul Islam, Lazey Doma Bhutia, and Stéphanie Milian Chapter 10. The Potential of Artificial Intelligence in Enabling SDGs; Syed Haider Ali Shah, Eman Zameer Rahman, Majid Murad, and Muhammad Jaffer Chapter 11. Metaverse Integration: Paving the Path from Industry 4.0 to Industry 5.0; Mohit Kumar Ojha and Priyanka Gujrati Chapter 12. Eco-Friendly Employee Training on the Metaverse: Promoting Environmental Awareness and Sustainability Skills; Nisha Devi, Arun Aggarwal, and Ishani Sharma Chapter 13. Virtual Festivals and Events: Redefining Creative Tourism in the Metaverse; Ishani Sharma, Arun Aggarwal, and Nisha Devi Chapter 14. Exploring SERVQUAL Dimensions and Their Influence on Tourist Satisfaction in Virtual Tourist Experiences: A Proposed Framework; Aishath Shany Habeeb, Kandappan Balasubramanian, and Rokhshad Tavakoli Chapter 15. The AI Metaverse Revolution: For Transforming Sustainable Multi-Business Scenario; Monika Chandel and Manpreet Arora

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Author Information

Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia. Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.

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