Overview

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the beginning of Context Aware AI—systems that grasp both the content and intent of unstructured human input. Drawing on real-world examples and academic research, we demonstrate how Context Aware AI can enhance organizational interactions, unlock new forms of collaboration, and usher in the era of the AI-Centered Enterprise. By augmenting baseline Large Language Models (LLMs) with techniques like prompt engineering, retrieval-augmented generation (RAG), knowledge graphs, and notably agentic systems, organizations can build customized tools that adapt to individual users’ thinking patterns and the collaborative workflows they are a part of. We present a practical framework—the 3Cs: Calibrate, Clarify, Channelize, to help leaders navigate this radical shift across multiple levels of organizations.

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9781032891705

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Reviews

""As companies are still grappling with the introduction of AI, this book makes a compelling case for building an AI-centered organization. A must-read for AI practitioners!"" - Jean-Jacques Henchoz, Chairman of the Executive Board, Hannover Re. ""The AI-Centered Enterprise offers a practical roadmap to deploying AI in precision enterprise applications. It makes it easier to evaluate and identify transformative business opportunities that emerging companies and entrepreneurial executives can pursue."" - Ursheet Parikh, Partner, Mayfield Fund ""This book empowers global organizations, including those in the healthcare sector, to effectively and ethically implement AI. The AI-Centered Enterprise is a must read for anyone trying to figure out what this powerful new tool can and can’t do, how to use it, and how to ensure that human expertise remains at the heart of all we do!"" - Dr. Megan Ranney, Dean, Yale School of Public Health ""There is so much hype and fear about how AI will disrupt existing occupations and organizations. This book cuts through the noise by offering a clear, human-centric framework for business managers."" - Robert Seamans, Professor of Management and Organizations, Stern School of Business, NYU “One of the top priorities for any CEO is how to build a future ready enterprise. In this context, how we integrate and leverage AI is one of the critical questions. To the benefit of all company leaders, the authors share their thought provoking yet practical insights to help us think about how we build an AI-Centered Enterprise.” - Magnus Ahlquist, CEO, Securitas “For years, business workflows have been constrained by static software ‘systems of record’. Agentic AI is a ‘system of action’ that allows for more intuitive workflows, amplifying the intelligence and productivity of the human in the enterprise. The ACE provides an inside view of this transformation and is a must read for every business professional.” - Anupam Banerjee, Managing Director, Vector Capital Management. “The focus of this book on unlimited value potential through AI interventions in organizational interactions is a great insight for any enterprise. It goes beyond the research mindset and highlights how key ingredients like human interaction, situational awareness and ability to calibrate technology appropriately are important in driving AI adoption. Great read for people and organizations struggling to find practical approaches to being AI-driven.” - Prateek Mital, General Manager - AI, Hitachi India Limited

Author Information

Ram Bala is an Associate Professor of AI & Analytics at Santa Clara University's Leavey School of Business. In addition to his cutting edge research on pricing, marketplace design, and supply chain decisions in dynamic markets, he has built products around these applications at leading startups and Fortune 500 companies. He is actively involved in AI-driven business transformation, co-leading the Prometheus Lab on AI and Business, and co-founding Samvid, an Agentic AI startup for logistics and supply chain management. Natarajan Balasubramanian is the Albert & Betty Hill Endowed Professor at the Whitman School of Management at Syracuse University. He studies how technology, human capital, organizational learning, and innovation contribute to business value creation. Amit Joshi is a Professor of AI, Analytics and Marketing Strategy at IMD, specializes in helping organizations use artificial intelligence and develop for their big data, analytics and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics driven transformations in industries such as banking, fintech, retail, services, automotive, telecoms and pharma.

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