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OverviewThrough a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the ""darkness metaphor"" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent. Full Product DetailsAuthor: Cecil BlakePublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 0.90cm , Length: 22.90cm Weight: 0.290kg ISBN: 9780415883870ISBN 10: 0415883873 Pages: 144 Publication Date: 04 June 2010 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents"1. Prologue 2. ""The Blackness Without and the Blackness Within"": The Rhetorical Construction of the African 3. Rhetorical Theory as Background and Context 4. Africa in Rhetorical Scholarship 5. Maat: The Ethical Grounding of the Rhetoric of Ptah-Hotep 6. The Rhetoric of Ptah-Hotep 7. From Darkness to Light 8. Paradigmatic Framework: Postcolonial Theory 9. Epilogue. Appendices."ReviewsAuthor InformationCecil Blake is Chair of the Africana Studies Department at the University of Pittsburgh. He is the author or editor of many books, including Handbook of Intercultural Communication, Through the Prism of African Nationalism, and Intercultural Communication: Roots and Routes. Tab Content 6Author Website:Countries AvailableAll regions |