Overview

Since hundreds of years ago, when customers were attracted to Babylon's markets using cuneiform script carved into stone tablets, advertising has become increasingly established in our society. With today's glut of products, which began during the Industrial Revolution, this ""penetration of everyday life"" has culminated in acceptance by social consensus. System-critical attitudes à la Aldous Huxley's Brave New World are increasingly found in literature and are thus lost in the general euphoria of consumers. And although in Germany alone an average of 3,000 advertising messages reach the consumer's eye every day, their appetite still seems to be unsatisfied. One thing is certain from the outset: the current ubiquity of advertising would not be possible without people's positive attitude towards it. But where does this attitude come from?

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