Overview

Advertising is become a part of our life. When we say something positive about anything is a type of advertising. Advertising education has become popular with bachelor, master and doctorate degrees becoming available in the emphasis. Many giant corporations are now involving in advertising research. It is a specialized form of research that works to improve the effectiveness and efficiency of advertising. The Advertising for Brand Choice - express the significance of advertising for brand choice among customers where marketing is a vital fact. I tried to clear the concept of advertising, marketing and branding to the students of business and readers who are trying to know these. Though the discussion has expressed shortly but provides a clear phenomenon.I give thanks to Allah Subhanau Wa Ta'wala for the completion of this task. I also thanks to the authors of books and blogs from where I took necessary information for discussion of this book.

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