Overview

Designed specifically for those who were never trained to deal with numbers, this handbook provides a step-by-step process for managing and mastering the inrush of data faced every business day. Following a series of practical ideas, sales managers, marketing directors, and entrepreneurs alike will be able to move forward and identify actionable information - even when feeling totally overwhelmed and stumped. After introducing a basic framework for developing a problem-solving strategy, the guide presents the Seven D's , ranging from identifying the decision, digging into the data, and designing the analysis plan to displaying the results in tables and graphs and dynamic feedback. The guide's real-life case studies, drawn from the authors' decades of experience in data analysis, combine with examples and exercises that assist accidental analysts in gaining confidence in their ability to think of data in a new way and turn it to their advantage.

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9780970601964

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