The Absolute Essentials of Entrepreneurship
Author:   Nerys Fuller-Love (Aberystwyth University, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367505813


Pages:   124
Publication Date:   29 April 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Absolute Essentials of Entrepreneurship


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Overview

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs

Full Product Details

Author:   Nerys Fuller-Love (Aberystwyth University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.163kg
ISBN:  

9780367505813


ISBN 10:   0367505819
Pages:   124
Publication Date:   29 April 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Entrepreneurship: Theories and Context 3. The Entrepreneur: Characteristics and Personality 4. Female Entrepreneurship 5. Enterprise Culture 6. Opportunity Recognition 7. Entrepreneurial Strategies

Reviews

'Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.' - Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK


‘Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.’ – Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK


Author Information

Nerys Fuller-Love is Reader in Business and Head of the Law School at Aberystwyth University, Wales

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