Overview

Discover the world of printing with The ABC of Print Buying, a practical guide for anyone looking to save money and achieve better results when purchasing print. Whether you're a business owner, marketing professional, or simply curious about how print works, this book makes a seemingly complex industry easy to understand. Written by Tony Breen, a print industry veteran with over three decades of experience, this book is packed with straightforward advice, helpful tips, and real-world insights. Tony breaks down the mysteries of printing-from artwork preparation to paper choices, from colour matching to specialist finishing processes. The aim is simple: to help you ask the right questions, make informed decisions, and avoid common pitfalls that could cost you time and money. You'll explore the basics of printing methods, including litho and digital printing, and understand when to choose one over the other. You'll also gain insights into practical areas like pagination, business card design, and stationery purchasing, with actionable tips to ensure you get value for money. Tony's approachable style and humour make this guide enjoyable and easy to follow, even if you have no prior knowledge of printing. He simplifies technical jargon, shares amusing anecdotes from his career, and gives you the tools to work confidently with printers and designers. Whether your business spends £5,000 or £50,000 a year on print, this book is your essential companion for smarter, more cost-effective print buying. The ABC of Print Buying is a must-read for anyone who wants to master the art of getting the best out of their printing projects. Take control of your print purchases today and uncover the secrets to beautiful, professional, and budget-friendly results!

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9781917526852

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