Overview

A practical handbook for marketers, product managers, operators and advisers who build or grow online poker platforms Online poker is a specialist market where success depends as much on clear brand positioning, player economics and regulatory intelligence as it does on technology. This A-Z handbook draws on decades of hands-on experience working with operators, agencies and industry stakeholders to deliver concise, actionable entries you can return to when a specific problem arises. What this book gives you - A navigable A-Z framework covering every commercial domain you'll revisit: acquisition funnels, brand differentiation, compliance-first campaign design, player analytics, engagement loops, tournament promotion, VIP programmes, KYC and identity checks, UX and mobile optimisation, monetisation and rake strategies, liquidity and network play, SEO and on-site content, fraud prevention, responsible gambling communications, influencer and streaming programmes, Web3 considerations and more. - Practical next steps, checklists and short operational playbooks you can apply in the first 30-90 days, across 3-6 months and over longer 6-18 month horizons. - A focus on the interplay between product, marketing, compliance and operations so you avoid the common pitfalls that undermine growth: empty tables, margin erosion, regulatory risk and churn. Why it's different This is not a theoretical treatise. Each entry is written to be actionable-concise explanations, pragmatic recommendations and signposts to further reading where needed. The book treats compliance as a design constraint, loyalty as an economic problem, and data as a consent-driven asset. It emphasises lifetime value over short-term acquisition metrics and shows you how to convert regulatory alignment into competitive advantage. Core themes you'll use every day - Trust and transparency: design product and comms that communicate fairness and safety. - Player economics: model LTV, not just CPA; build margin before you scale. - Privacy and consent: zero-party data and clear value exchange for personalisation. - Product-marketing alignment: ensure campaigns match the product experience. - Continuous experimentation: small, frequent tests that compound into lasting gains. Who should read it - Growth and acquisition leads who need funnels and conversion tactics specific to poker. - Product managers and ops leads responsible for onboarding, liquidity and UX. - Compliance and legal advisers seeking pragmatic ways to reduce friction while preserving credibility. - Agencies and consultants who want a practical reference for client strategy and execution. Contents snapshot From A - Acquisition Funnels to Z - Zero-Party Data, each chapter isolates a domain and gives you both strategic context and tactical actions: X-ray performance audits, tournament lifecycle design, VIP economics, yield management, tokenisation caveats and consent-driven CRM. About the author Christian Strutt has worked alongside operators, agencies and industry stakeholders on the commercial and marketing challenges particular to poker platforms. He brings practical experience and many case examples to bear throughout the book. Use this book as a reference, a checklist or a conversation starter within your team. When product design, marketing strategy and regulatory compliance are aligned, constraints become competitive advantages. Read it to build poker platforms that are fair, fun, durable and profitable. Christian Strutt is available on LinkedIn or via his poker marketing agency www.MiltonKeynesMarketing.uk

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