Overview

The A-Z of Plasterers Marketing is a concise, practical handbook that makes marketing simple and directly useful for plasterers and owners of plastering businesses. If you're tired of losing work to competitors, undercutting your margins, or watching enquiries come in that never become jobs, this book gives you clear, field-tested steps to fix those gaps and grow a more profitable, predictable trade business. Why this book matters Many skilled tradespeople assume marketing is either too complex or irrelevant to their day-to-day work. In reality, the difference between busy weeks and empty schedules is often a few straightforward choices: who you target, how you price, how you present your work, and how you handle enquiries. Christian Strutt wrote this book from years of advising plastering firms and researching what actually wins local jobs. The result is practical guidance you can apply immediately - no theory, no jargon, just useful systems and tactics. What you'll find inside Organised as an easy A-Z reference, each chapter focuses on a single, actionable topic: from Audience Mapping and Brand Positioning to Google Business Profile optimisation, Pricing Systems, Referral Partnerships and Zoom Consultations. You'll get checklists, templates and examples for tasks you face every day: standardising estimates, improving response times, packaging high-value services, collecting reviews, and turning follow-up into higher win rates. Key outcomes you can expect - More of the right enquiries: learn to attract customers who value quality and pay sustainable prices. - Higher margins: implement estimating and margin management systems so profit is planned, not accidental. - Better conversion: use job-winning proposals, simple intake funnels and follow-up sequences to turn leads into booked work. - Stronger local visibility: local SEO, Google Business Profile and citation management techniques to get found at the moment buyers search. - Reduced stress and predictable schedules: simple systems for intake, scheduling and aftercare that smooth seasonality and protect cashflow. A pragmatic roadmap, not a to-do list The book doesn't ask you to do everything at once. It gives a staged action plan - immediate fixes (0-30 days), short-term wins (30-90 days), medium initiatives (3-9 months) and longer-term choices (9-24 months). Follow the sequence: tighten your positioning, standardise your estimates, fix your Google profile, collect reviews, test a paid campaign, and build referral systems. Measure enquiries, conversion rates, average job value and gross margin so you know what's working. Who this book is for - Sole traders and small teams who install plaster, do repairs, refurbishments and specialist finishes. - Business owners wanting to move from firefighting to predictable operations. - Managers who need simple systems for quotes, follow-up, quality assurance and staff training. Why it works Christian Strutt focuses on alignment: positioning that supports pricing, systems that support staff, and visibility that matches how customers search. The A-Z format makes the book a practical reference you'll return to as your business grows. If you want to stop competing on price, protect your margins, win better clients and make marketing a predictable part of running your plastering business, this book is a compact, no-nonsense toolkit to help you do exactly that. This book is from Christian Strutt digital marketing agency owner of Milton Keynes Marketing at www.MiltonKeynesMarkeitng.uk

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