Overview

Every entrepreneur's journey is a mix of failures and successes. And that is what makes it all worth it. I packed up all my failures and successes in this box and divided it into 7 compartments which I have fondly labelled as the 7-Step Startup Success Formula. Your Startup Dream /Idea travels this long enchanting path from an Idea to a Product, and then the Product which goes into the hands of your customer, who, if he/she finds it valuable will eventually even pay for the product. Let's walk through this enchanting journey as a whole before we delve deep into each step in the upcoming topics. Let's have a feel of what it is to take this Idea from Conceptualization to a Tangible Business Profit in your bank account. About the Book Step 1: Developing an entrepreneurial mindset Step 2: Startup idea validation using the idea evaluator framework Step 3: Documenting your startup value proposition Step 4: Product development (Web Mobile app) Step 5: Marketing, sales, post-sales Step 6: Identifying the right team Step 7: Fundraising About the Author An engineer, entrepreneur and coach for the past 25 years, Anu Khanchandani has been contributing as a Digital Professional in various roles across her career. With a plethora of experience across MNCs and Startups alike, she has taken efforts to provide her experience and the expertise gained along the way as a Software Developer, Project Manager, Agile Coach, and Principal Mentor to all organizations she has been a part of. She conceptualized a disruptive Fintech Fintoo from scratch since 2015 as a Co-Founder and heads the Digital Initiatives of the company with a team of 50 Digital Professionals.

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