Overview

Do you feel like you're doing everything ""right""-posting, advertising, pitching-and still struggling to get attention while bigger brands dominate the market? Good news: ancient China has a few tricks you haven't tried yet. And this book will show you how to use them today. This is the third book in my Thirty-Six Stratagems series. But don't worry, you can read this book on its own; you don't need to have read the others. The core idea is the same as the first two volumes - ancient Chinese strategies made useful for modern life - but this time, we're moving into product launch and marketing. This book is for indie makers, creators, and small business owners who can't outspend the competition - but want to outthink them.

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9781968837051

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