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9780760328125

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Reviews

NASCAR.com, Sept. 25, 2007 If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer. <br> Publishers Weekly Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath. <br> NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors. -Gayot.com

Author Information

Mark Yost has reported on sports and business for nearly twenty years. He has written for the Dow Jones Newswire and the editorial pages of the Wall Street Journal. Yost continues to write for the Wall Street Journal Leisure and Arts pages, where he writes about the business and economics of sports, as well as Street & Smith's Sports Business Journal and other publications. Yost is also the author of Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History.He lives in Lake Elmo, Minnesota, but calls Brooklyn, New York, home.Mark Yost has reported on sports and business for nearly twenty years. He has written for the Dow Jones Newswire and the editorial pages of the Wall Street Journal. Yost continues to write for the Wall Street Journal Leisure and Arts pages, where he writes about the business and economics of sports, as well as Street & Smith's Sports Business Journal and other publications. Yost is also the author of Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History. He lives in Lake Elmo, Minnesota, but calls Brooklyn, New York, his home.

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