Overview

The results of a focus group research project, sponsored by the Commission of Presidential Debates and conducted during the 1992 presidential and vice presidential debates, are reported. The study involved 625 participants from 17 states who met in 60 focus groups held during the period of the debates. Focus group participants answered questions regarding what they learned from the debates, how they assessed the formats, what improvements they wanted in future debates, and how information provided by the debates compared with that from other news sources. The 14 chapters of this volume include a summary of past research on presidential debates, an outline of the focus group methodology used here, and the results of the focus groups, including numerous quotations from focus group members. The results specifically address the questions of debate format, voter learning, reactions to the third candidate, male versus female response to the debates, opinions of student voters, analyses of disagreements among focus group members, and a set of recommendations for future debates.

Full Product Details

Author:   Diana B. Carlin ,  Mitchell Mckinney ,  Frank Fahrenkopf Jr ,  Paul G. Kirk Jr
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.595kg
ISBN:  

9780275948467

ISBN 10:   0275948463
Pages:   296
Publication Date:   29 September 1994
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Of interest primarily to speech communication specialists. Upper-division undergraduate through faculty. -Choice ?Of interest primarily to speech communication specialists. Upper-division undergraduate through faculty.?-Choice

?Of interest primarily to speech communication specialists. Upper-division undergraduate through faculty.?-Choice

Author Information

DIANA B. CARLIN is Associate Professor of Communication Studies at the University of Kansas in Lawrence. MITCHELL S. McKINNEY is a doctoral candidate in Communication Studies at the University of Kansas.

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