The 100 Billion Dollar Allowance: Accessing the Global Teen Market
Author:   Elissa Moses
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780471298489


Pages:   240
Publication Date:   29 May 2000
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $132.00 Quantity:  
Add to Cart

Share |

The 100 Billion Dollar Allowance: Accessing the Global Teen Market


Add your own review!

Overview

Full Product Details

Author:   Elissa Moses
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.20cm , Height: 2.10cm , Length: 23.20cm
Weight:   0.528kg
ISBN:  

9780471298489


ISBN 10:   0471298484
Pages:   240
Publication Date:   29 May 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Welcome to Teen Planet: Population 560 Million. The Money Trail. The 10 Unifiers of Global Youth Culture. The Key Differentiators of Global Youth: Why It's Dangerous to Generalize. The Six Values Segments of Global Youth: The Ultimte Differentiator. Regional Broad Strokes. Eighteen Country Snapshots. How Marketers Can Tap into the $100 Billion Allowance. The Fabric of Everyday Life. Beyond 2000. Appendix. Index. About the Author.

Reviews

Author Information

ELISSA MOSES is Senior Vice President and Director of Global Consumer and Market Intelligence for Royal Philips Electronics N.V. As the innovator behind The BrainWaves Group, a global strategy and trends consulting group, her clients have spanned The Coca-Cola Company, Calvin Klein, MTV, General Motors, Levi Strauss, and the NBA. Ms. Moses is a popular speaker throughout the globe on marketing strategy and lifestyle trends. She has been profiled in the New York Times and USA Today, as well as on the Today Show and NBC Nightly News. Prior to founding The BrainWaves Group, she was Director of Strategic Planning at DMB&B Advertising (now D'Arcy Worldwide). Elissa Moses can be reached at elissamoses@aol.com.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now