Overview

Full Product Details

9781788605908

Table of Contents

Reviews

If you're in marketing, advertising, or any business role where ROI is measured, this is a must-read. The author does an amazing job breaking down how the digital landscape has changed the game and how to adapt quickly. The focus on reducing friction is spot on—think Amazon's 1-click purchases but for your business. The insights on integrating marketing, product, and service for a smooth customer experience are super practical and immediately useful. - Amazon 5* Finally - a crisp, common sense road map for how to understand and motivate customers in the modern digital storm. Compelling and practical. - Amazon 5*

Author Information

Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program. A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today’s customer experience.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available