Overview

What if doing just a little more-consistently-was the secret to long-term success? In The 10% Rule: For Success in Sales & Business, entrepreneur and mentor Ryan Durden breaks down a simple yet powerful philosophy that helped him rise from being laid off to launching a successful business in the competitive world of payment processing. Built on real numbers and real experience, the 10% Rule is about discipline, mindset, and the willingness to go just a little farther than most people are willing to. Whether you're cold calling, closing face-to-face deals, managing finances, or building a brand, this book will help you master the small things that lead to massive results. Inside, you'll learn: ✅ How 10% of effort, saved income, and response rates can shape your future ✅ Why giving 110% separates good from great in sales, leadership, and life ✅ The connection between sales and sports-and why consistency wins championships ✅ How to thrive in rejection, build momentum, and win one call at a time ✅ Stories of how the 10% Rule shaped Ryan's own business journey, family life, and faith If you're tired of hype and ready for a proven roadmap to success, this book is your blueprint. Simple. Practical. Life-changing. Start with 10%-and build from there.

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