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OverviewProviding a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Textual Analysis provides a highly accessible understanding of what textual analysis is, why it matters, and how to do it, and will be invaluable for first year students in cultural studies and media studies. Full Product DetailsAuthor: Alan McKeePublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 15.60cm , Height: 1.30cm , Length: 23.40cm Weight: 0.340kg ISBN: 9780761949930ISBN 10: 0761949933 Pages: 160 Publication Date: 05 March 2003 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsWhat Is Textual Analysis? Does It Really Matter How People Make Sense of the World? What's Interpretation Got to Do With It? How Do I Know What's a Likely Interpretation? Can't We Make It a Bit More Scientific? Is That It?Reviews'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology 'Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University Author InformationAlan McKee writes television reviews for Brother/Sister magazine and ABC Radio in West Australia, for whom he also produced the series 'Great Moments in Australian Television'. He is the author of Great Moments in Australian Television: A Genealogy, Oxford University Press, 2000 Tab Content 6Author Website:Countries AvailableAll regions |
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