Overview

With its unique global perspective on the production and marketing of textiles and apparel, this book is an important addition to undergraduate and graduate-level apparel, fashion, economics, political science, and marketing courses that deal with globalization. Due to the author's firsthand experience with international trade organization officers and global connections to the industry, this text has become one of the most widely-adopted sources for current and authoritative information for international textile and apparel economics. As the softgoods industry (textiles, apparel, and retailing) approaches the millennium, globalization is dramatically changing the way business is conducted; this valuable text prepares students to understand and to deal with those changes.

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9780136472803

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