Overview

This book explores the relationship between territorial anchoring and the performance of Moroccan exporting SMEs. Drawing on convention theory, proximity studies, and the business model approach, it offers new insights into how local resource mobilization and coordination mechanisms shape business trajectories in international contexts. Through four detailed case studies, the authors analyze how territorial anchoring influences organizational dynamics and performance outcomes. Particular attention is given to the interaction between conventions and proximities, as well as to the strategic and non-strategic dimensions of anchoring processes. This study sheds light on the complexity of territorial anchoring mechanisms and offers an analytical framework for understanding how SMEs engage with their local environments while expanding internationally. By mobilizing the Generation-Remuneration-Sharing (GRS) model, the study contributes to both academic understanding and managerial practice. It provides valuable perspectives for researchers, practitioners, and policymakers interested in SME development, territorial dynamics, and international business strategies.

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