Exploring Public Relations
Author:   Ralph Tench ,  Liz Yeomans
Publisher:   FT Press
ISBN:  

9781282557536


Pages:   696
Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Exploring Public Relations


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Overview

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

Full Product Details

Author:   Ralph Tench ,  Liz Yeomans
Publisher:   FT Press
Imprint:   FT Press
ISBN:  

9781282557536


ISBN 10:   128255753
Pages:   696
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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