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9781860940927

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Executives, management consultants, professors, students: If you're confused about what's happening in business, where you are, what you're doing, and what you need to do to survive and prosper in these very unsettling times, read Engines of Prosperity. It's a perceptive analysis of the information age, and a provocative guide to deciding what we must change in order to move on in a sure and effective way. Curt Kampmeier, Certified Management Consultant, and Columnist and Editor for the Journal of Management Consulting As mankind sits on the cusp between the Industrial Age and the Information Age, we must rethink almost all aspects of society and commerce. Ungson and Trudel provide an insightful analysis of successful techniques for building sustainable engines to drive information age businesses. Dr Richard LeFaivre, Vice President, Technology, Apple Computer, Inc., USA Every day, Scott Adams' DILBERT shows us how business, work, and product planning can be HELL, when you do them wrong. John Trudel's new book, Engines of Prosperity, not only shows us many WRONG ways that people do these - but explains the RIGHT way. Robert A Pease, Staff Scientist, National Semiconductor Corp., USA This is a well-presented guide on how to compete in an age in which information technology is the driving force. It analyses the main issues which must be faced if firms are to succeed in a global market. It provides many ideas on coping with a rapidly changing situation and most managers will find it a very useful reference tool. Aslib Book Guide ... success with new technology depends as much on good new management thinking as good technology. This book could help and encourage that good new management thinking. Journal of Product Innovation Management

"""Executives, management consultants, professors, students: If you're confused about what's happening in business, where you are, what you're doing, and what you need to do to survive and prosper in these very unsettling times, read Engines of Prosperity. It's a perceptive analysis of the information age, and a provocative guide to deciding what we must change in order to move on in a sure and effective way."" Curt Kampmeier, Certified Management Consultant, and Columnist and Editor for the Journal of Management Consulting ""As mankind sits on the cusp between the Industrial Age and the Information Age, we must rethink almost all aspects of society and commerce. Ungson and Trudel provide an insightful analysis of successful techniques for building sustainable engines to drive information age businesses. "" Dr Richard LeFaivre, Vice President, Technology, Apple Computer, Inc., USA ""Every day, Scott Adams' DILBERT shows us how business, work, and product planning can be HELL, when you do them wrong. John Trudel's new book, Engines of Prosperity, not only shows us many WRONG ways that people do these - but explains the RIGHT way."" Robert A Pease, Staff Scientist, National Semiconductor Corp., USA ""This is a well-presented guide on how to compete in an age in which information technology is the driving force. It analyses the main issues which must be faced if firms are to succeed in a global market. It provides many ideas on coping with a rapidly changing situation and most managers will find it a very useful reference tool."" Aslib Book Guide ""... success with new technology depends as much on good new management thinking as good technology. This book could help and encourage that good new management thinking."" Journal of Product Innovation Management"

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