Overview

Television is both reflective and formative. By addressing the fundamental role of television in society within the context of whole-systems theory and applying the perception of television as a social nervous system, ""Television That Matters"" suggests that increased profitability and long-term sustainability lie in the direction of programming capabilities yet to be realized. This inspiration for writers, producers and providers shows how real-value, socially responsible television can entertain as it inspires, uplifts, informs, encourages, empowers, educates and engages. Toward these ends, the author suggests that television's future lies in the direction of showcasing and engaging the full range of higher human characteristics (virtues) and potentials. In an era when anything we can imagine can be put on the screen, the central question is: What will we imagine?

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