Overview

"This work outlines the theories and approaches to the study of television in an accessible form for students. It is divided into four sections - forms of knowledge, audiences, gender and race. It discusses many television texts including ""Star Trek"", ""Kung Fu"", ""Buffy the Vampire Slayer"", ""Xena: Warrior Princess"", and ""Sesame Street"". Key figures, debates and institutions include: cultivational analysis; Pierre Bourdieu; the Frankfurt School; Public Service Broadcasting; pharmaceutical advertising; and first peoples television. It is intended as an authoritative guide to the perspectives and theory available to a central area within media and cultural studies."

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9780851708942

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"Toby Milleris Professor of Cultural Studies and Cultural Policy at New York University, editor ofThe Journal of Television & New Media, and author of several publications includingThe Avengers(1997)."""

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