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9781405149693

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Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom. --Jim Schwoch, Northwestern University The author ... has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry. Television Quarterly<!--end--> Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended. Choice Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. R.W. Morrrow, Morgan State University

Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom. --Jim Schwoch, Northwestern University The author ... has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry. Television Quarterly&lt;!--end--&gt; Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended. Choice Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. R.W. Morrrow, Morgan State University

Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom. --Jim Schwoch, Northwestern University The author ... has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry. Television Quarterly Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended. Choice Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. R.W. Morrrow, Morgan State University

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Megan Mullen is Associate Professor of Communication and Co-Director of the Humanities Program at the University of Wisconsin-Parkside. She is the author of Cable Television Programming in the United States: Revolution or Evolution (2003). She was also the recipient of a National Endowment for the Humanities Faculty Fellowship for 2005-2006.

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